The ProperCase function capitalizes every first letter of every word in a string. A good use case is using ProperCase on a first and/or last name.
Example:
%%[
set @FullName = ProperCase([FullName])
]%%
Dear %%=v(@FullName)=%%,
Data Extension:
EmailAddress | FullName |
test@test.com | john smith |
Output:
Dear John Smith,
Explanation:
The ProperCase function capitalizes the “J” in John and the “S” in Smith. This is helpful if your data is not formatted correctly.