AMPScript Basics

AMPscript is a proprietary language used in Salesforce Marketing Cloud and it has a number of various use cases. In the most simplistic use case, AMPscript can be used to dynamically populate a data attribute from your data extension in your email content. In other words, you can dynamically display text like a First Name in your email content and or different images and content blocks based on each individual subscriber. Salesforce calls this creating a 1:1 experience. Start below with the below for AMPscript Basics:

For more on the AMPscript language and introductory itself, please read: What is AMPscript?

For details specifically on Populating Dynamic Fields within your email with AMPscript, this detailed post will go into specifics on where the data lives and how that can be populated inside an actual email template to be displayed dynamically.

AMPscript functions serve as the bedrock of the code and syntax that will need to be followed in order to use AMPscript properly. The AMPscript Functions page drills down into details on how to use each function properly, an example use case for when you’ll need to use the specific AMPscript function, and also also a clear example and output of the code itself.

For more case-specific examples of how to use AMPscript, check out the AMPscript How To section.